Innovation in Motion

            Re-invent the Everyday

About us


Our Team

Advisory Board




Our mission

We develop smart IoT products that build towards a future with autonomous homes. We do so by combining aesthetics and high tech engineering. As a result, we re-invent the everyday, making sure digital and physical work seamlessly together.

Why we exist...

We founded IIM in 2016 on the belief that everyday life can be simpler, safer and more convenient. Kaj, one of the founders of Innovation in Motion, was looking to automate his curtains. But he soon realized that an affordable and easy-to-use solution did not exist. He developed his own system, which eventually became Slide: the first in our series of products that will make your everyday life at home smoother.

Who we are...

We are a curious creators. Determined to invent the next big products for smart homes. We have a tightly knit team of people, who are open to diverging ideas and perspectives, challenging the status-quo. We work evidence-driven and independently to achieve our goals.

Our vision

We envision a future where your house truly works for you. Our products streamline your busy life by simplifying the countless repetitive actions of everyday life at home. We make sure you have time for more meaningful and fun stuff: Go canoeing, go climbing, go finish that one project at work, go on vacation, or go play dungeons and dragons with your friends.

Over the course of the next decade, we'll make highly motorized smart homes as common as dishwashers and vacuum cleaners are today. It’s part of our shared continuous search for a more comfortable and simplified way of life. At Innovation in Motion, we’re building products towards that goal. Products that, just like Slide, add constant value to your life. And in doing so, reinvent the everyday.

We're always looking to connect and expand our network. Reach out to us if you want to get in touch.


Slide: simple smart curtains, for everyone.



Say hello to...

Thijs Olthof


Thijs has a background in both private and public sector environments. He worked as researcher, strategy consultant and freelance business developer. Building his own first computer at age 12, he’s always been passionate about technology. Launching IIM was a dream come through, enabling him to apply his professional skillset in a tech-driven environment. As Business Lead, he executes Slide’s go-to-market strategy, builds partnerships, and manages operations.


Kaj Beetstra


Kaj is both a seasoned entrepreneur and inventor. He previously founded the Amsterdam-based organic food delivery start-up Goedgeboerd. He realized his passion was not in food, but he had acquired a taste for entrepreneurship. More than anything, Kaj is an inventor and creator at heart. Over the past five years he taught himself how to build models, bought a 3D printer, studied mechanical engineering and started automating his house. At Innovation in Motion he works as Product Lead with our team of engineers and industrial designers to build beautiful products.

Jesper Olivier


Jesper is design lead at Innovation in Motion. He joined the team at the start of 2017, after previously bringing multiple crowdfunded products to market. Growing up with a fascination for how things work, taking apart his parents stuff, building things like rockets and drawing buildings, he started studying architecture. During his studies, he got inspired by a German and a Japanese design master and dropped out to study product design. Besides being responsible for design, Jesper works closely with Kaj on engineering challenges and new ideas.


Timo van Balen


Timo has a background as researcher, teacher and entrepreneur. He holds a PhD in Innovation Management from the Rotterdam School of Management and he previously co-founded the Amsterdam-based organic food delivery start-up Goedgeboerd. From a young age Timo has had an inquisitive mind, with a great interest for technology and innovation. Working at IIM, he can apply his broad skillset. As Operations & Innovation Lead, he manages IIM's operations, innovation strategy and R&D processes. He also holds a part-time lecturer position at the Rotterdam School of Management.


Our advisory board


Gerard van der Hoeven

Entrepreneur, visionary and senior executive with 20 years of entrepreneurial experience in the tech industry. Been leading digital transformations in software, telecom, utility, electronics and payments. Skilled in strategy, leadership, business development, executive management and finance. Combined with a deep understanding of technologies in IoT, Cloud, Telco and Smart Grid. Holds a M.Sc. degree from Rotterdam School of Management as well as B.Sc.’s in Technical Management and Electrical Engineering. Currently founder at DigiGurus.


Floris de Langen

Experienced and highly skilled creative director with two decades of experience in branding, visual design and UX. Founding partner at digital creative agency Unc Inc, one of our co-investing partners. Passionate about working on projects that have a positive impact on the world and making things that stay relevant in the years ahead. Using a human-centered design approach to advise IIM on brand strategy and brand identity.


Johan Trip

Strong business leader with 15+ years of experience in management and entrepreneurial roles in energy, tech, media and non-profit. Believes that the world’s biggest problems can be tackled, and is eager to take on bold missions like re-imagining energy distribution, fixing education and much more. Was innovation strategist at KPN, founder of Jipio, financial director of ZOA in Myanmar and Thailand and the head of new business at EO. Currently strategist and entrepreneur in residence at Digigurus.


Joeri Sol

Tenured assistant professor in Entrepreneurship and Innovation at the Amsterdam Business School. Coordinator of the Minor Entrepreneurship at the University of Amsterdam. Coach and mentor for numerous startups at the technology-centered ACE Incubator. Holds a PhD in Economics from the Tinbergen Institute, Erasmus University Rotterdam.


Join our team

Lead developer

Full-Time, Amsterdam

We are looking for you! Someone who wants to take lead in managing and developing our full software stack. Because we’re a startup, your position will be a combination between hands-on project management and coding yourself: working on existing products as well as prototypes. As lead developer you'll have the opportunity to shape your own team, and contribute to our wider company strategy and product roadmap. Curious?


t.      +31(0)202215284